Suds Wilmington (“Suds,” “we,” “our,” or “us”) provides turnkey in-unit washer and dryer rentals and related services for apartment complexes and multi-family housing in Wilmington, North Carolina. This Privacy Policy explains how we collect, use, disclose, and protect personal information we obtain through our website, email communications, rental agreements, maintenance visits, tenant portals, and other interactions (collectively, the “Services”). By using our Services or providing personal information to us, you agree to the practices described in this policy.
Information We Collect
We collect information needed to deliver and manage our Services. Types of information we collect include:
- Contact and identity information: name, property name, property manager name, mailing address, billing address, email address, phone number, job title, and company affiliation.
- Account and credentials: usernames, passwords, account IDs, authentication tokens, and security questions used for tenant portals or property manager access.
- Payment and billing information: payment card numbers, bank account numbers, billing address, transaction records, invoices, and payment history.
- Service and rental information: rental agreements, lease unit identifiers, installation addresses, equipment serial numbers, service requests, maintenance logs, repair history, and warranty information.
- Usage and device information: interactions with our website and tenant portal, IP address, device type, browser type, operating system, pages visited, date and time of visits, and diagnostic data.
- Communications content: messages, emails, text messages, or other communications you send to us, and our responses.
- Photographs and video: images or videos of equipment, installations, or property submitted by property managers, tenants, or on-site staff.
- Location data: approximate location derived from IP address or precise location if you voluntarily provide it for service coordination.
- Marketing preferences: opt-in/opt-out status and preferences for receiving marketing and promotional communications.
How We Collect Information
We collect information in the following ways:
- Directly from you: when you fill out forms, create an account, request a quote, submit a service request, register equipment, make a payment, or otherwise interact with us.
- From property managers or other third parties: property owners, leasing offices, or management companies who provide tenant lists, unit information, or service requests.
- Automatically: through cookies, web beacons, analytics tools, and server logs when you visit our website or use our tenant portal.
- From service providers: vendors, payment processors, maintenance contractors, or other third-party service providers assisting us in delivering Services.
- From public sources: social media, business directories, or public records when relevant to our business relationship.
Use of Information
We use collected information for legitimate business purposes, including to:
- Provide, operate, and maintain our Services, including rental equipment provisioning and maintenance.
- Process payments, invoices, and refunds, and prevent or detect fraud.
- Manage accounts, verify identities, and authenticate access to portals.
- Respond to service requests, perform repairs, and schedule maintenance.
- Communicate with property managers, tenants, and service providers about account, billing, or service matters.
- Improve and personalize our website, Services, and customer experience.
- Send transactional communications and administrative notices.
- Send marketing, promotions, and updates where permitted by law and with consent when required.
- Comply with legal obligations, enforce our terms and agreements, and protect our rights, property, or safety and that of others.
- Perform analytics, audits, and internal reporting.
Legal Bases for Processing
(For residents of the European Economic Area and other regions where applicable.) When applicable, we rely on the following legal bases to process personal data: contract performance, legitimate interests (such as service delivery, security, fraud prevention, and business operations), consent (for certain marketing communications), and compliance with legal obligations.
Sharing and Disclosure of Information
We may share personal information with:
- Service providers and vendors who perform services on our behalf, such as payment processors, hosting providers, maintenance contractors, customer support, and analytics providers.
- Property managers, landlords, or management companies as necessary to provide and manage rentals and maintenance.
- Third parties in connection with a corporate transaction, such as a sale, merger, acquisition, reorganization, or asset transfer (in which case personal data may be transferred to the acquiring entity).
- Law enforcement, regulators, or other third parties when required by law, court order, or to respond to lawful requests, or to protect the rights, property, or safety of our company, employees, customers, or others.
- Other parties with your consent or at your direction.
We do not sell personal information for monetary consideration. Where “sale” or similar terms are defined by applicable law, we will disclose personal information only as permitted by law and solely for business purposes.